Just as the ‘Big Bang’ of 1986 revolutionized the financial markets, the EU eCommerce VAT Package which comes into effect on 1 July 2021 will redefine global online retail. Our Ecommerce Big Bang series is your guide to the future of European ecommerce:
The EU VAT Ecommerce package to facilitate cross border trade within, and to, the EU came into force on 1 July 2021. By mandating the fully digital handling of import customs & VAT on all transactions, and with import VAT due on every shipment to the EU, it has already impacted all B2C ecommerce stakeholders, both in Europe and globally.
A major aspect of the new package is to simplify VAT payment schemes for two major use cases – the import of shipments to the EU, and intra-EU cross-border distance sales:
The OSS and IOSS are based on similar principles: to simplify the
payment of VAT (OSS) or import VAT (IOSS) for distance sales to buyers in
multiple EU countries with different local VAT rates, by allowing suppliers to
register with a single EU tax authority.
However, while the IOSS model would appear to be a long-term solution, OSS for intra-EU VAT seems to be a transitional solution which may need to be changed over the medium term.
OSS is not a true one-stop-solution and does not work for many of the business models used in cross border trade.
According to the current OSS model, a Supplier may file a single VAT return listing all cross border distance sales to all other EU countries, and pay the consolidated tax debt to one tax authority in their country of residence.
However, Suppliers who hold stock outside their country of residence will not be able to benefit fully and achieve the goal of a one-stop solution. Even if the Supplier opts to use OSS, they are still obliged to register in every single country in which they hold stock.
Unfortunately, warehousing stock outside the country of residence is a very common business model, and especially when the Supplier is located in a high-cost country.
Many Western European online shops use warehouses in CEE countries to benefit from the cost advantages this offers. One such example is Poland, in which many warehouses service Suppliers from all over the EU. Many leading 3PL/4PL models – such as Amazon FBA – are based on this model.
assumes that in many cases it will not be possible to achieve the goal of a
unified VAT solution and a single simplified return: German online merchants
operating via warehouses in Poland and the Czech Republic (a common use case)
still need to register with three separate tax authorities.
From a commercial viewpoint, there is no logical reason for this restriction. It can only be assumed that it is a political compromise, but one which makes life harder for many ecommerce stakeholders.
The aim of the VAT threshold for intra-EU distance sales was to
establish a VAT settlement model which simplified business for small suppliers
engaged in cross border trade.
Before 1 July 2021, staying below the threshold (export value between EUR 35k to 100k, according to destination country) brought two benefits:
With the introduction of the OSS on 1 July 2021, the cross border trade threshold was massively reduced – to a total export value of EUR 10k for combined distance sales to all EU countries – but not removed.
Thus the trade distortion remains as the exception to the “Member State of Consumption” principle remains:
I.e., provided that a Supplier does not exceed the all EU-wide threshold of EUR 10k, a German Supplier can sell to Polish Buyers using lower VAT rates than a domestic Polish Supplier (19% vs 23%), and a Supplier in Luxembourg can sell to a German Supplier using a lower VAT rate than a domestic German Supplier (17% vs 19%), etc.
Given that ecommerce is a digital business, with advance electronic data (EAD) at commercial item level now mandatory for any cross border sale (even domestically in some EU-Member States), solutions which correctly display and charge the correct applicable VAT rate are a pre-requisite for cross border digital retail. Even (micro)-SMEs must meet this requirement.
Therefore, the Import One Stop Shop (IOSS) solution – which has no thresholds at all and requires merchants to implement solutions which correctly display and charge the correct VAT rate to EU customers – would seem to be the more mature model.
The primary objection to OSS in its current form is differential treatment.
Although it simplifies and unifies VAT settlement for many, settlement remains complicated when merchandise is shipped from locations where the seller of record is not located in the country of taxation.
Example: A German online merchant sells goods via his own sales channel (webshop) and via Amazon Germany.
Their stock is stored:
The merchant sells to Germany, Austria, The Netherlands, France, and Denmark, generating an annual total export value of EUR 80k.
The example below focuses on the merchant's sales to Austria, where the Austrian VAT rate (20%) must be applied.
In the current VAT OSS system, neither movements of retail inventory across EU countries, nor the onward sale of that inventory, are eligible for the VAT OSS system. As a result, and despite the 2021 changes introduced by the VAT Ecommerce Package, businesses are still required to register for VAT in every country in which they store goods (even where there are no sales activities in the storage location).
Obtaining multiple VAT registration numbers is proving to be a significant burden for businesses, requiring them to go through the lengthy and costly process of obtaining a VAT registration number in several Member States.
This complexity is having an adverse effect on EU cross border trade.
IOSS is clearly the more mature model and a true one-stop-solution.
The supplier may choose freely a tax authority of their choice; receives a unique IOSS VAT ID Number which identifies all distance sales transactions; files only one tax return, and the consolidated import VAT is passed on to the Member States in the background.
Simplifying VAT registration by extending the VAT OSS will lower compliance costs and reduce administrative burdens. It will make it easier and faster to register and pay VAT throughout the EU, secure better access to intra-EU trade, and become more competitive in an increasingly globalised and omnichannel retail environment.
It will help those (M)SMEs supposedly protected by the lowered EUR 10k threshold to exploit the untapped ecommerce business opportunities in the EU Single Market.
EU Member States will benefit from improved VAT compliance and a simple solution to ensure all cross-border goods movements can be easily reported and audited within a single OSS scheme. Clear and simple rules throughout the EU supporting digital retail by maintaining (M)SMEs data sovereignty will lead to an increase in trade, and consequently additional VAT revenues.
EU consumers will benefit from a larger choice of products and more competitive prices when shopping online.
CLS therefore supports the European Commission’s vision, already outlined in its Fair and Simple Taxation Package, to further reduce VAT-related barriers for cross-border trade in the EU. Amending the EU VAT Directive and moving to a single EU VAT registration would enable business to provide services and/or sell goods anywhere in the EU.
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The CLS Commerce Logistics Specialists are actively shaping the new, legal environment for digital commerce at the Universal Postal Union (UPU), as experts on EU Commission Working Groups (DG TAXUD, DG MOVE), and through Ecommerce Europe (the umbrella association of Europe’s national ecommerce associations), and European Standardization (CEN). CLS is supporting and advising a variety of stakeholders in the industry – postal operators, logistics service providers, online shops and marketplaces.
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